What is “processed” food anyway? We’re talking about foods that have changed form, and are therefore different from how they occur in nature.
Because not all of us have daily access to farmer’s markets, processing food becomes necessary in order for it to reach us in good condition.
Modern advertising has taught us to distance our perception of food from the farm it came from and to expect uniform, predictable, perfectly attractive foodstuffs. Unfortunately, that’s not the way food grows.
The presentation of food affects our perception of quality and expected taste, and it influences our buying practices. By processing food for uniformity, color, and texture whilst “educating” people on how red and round an apple “should” be, we have come to a point where we need to relearn what natural, whole food looks like.